“Can you hit new revenue highs, while getting more time freedom, AND enjoying your business?”

I know you can, and here’s how…

Profiled & Featured In

A conversation of 15 minutes solved a problem I had for a year.

Marcus StarkensjӧFounder, Starkensjo.com

PRO: The 90 Day Coaching Accelerator

A 3-Step Growth System To Design A Business You Love, Get Back Your Time, And Hit Revenue Numbers You've Always Wanted!

‘PRO’ is where entrepreneurial leaders design, grow, & scale businesses with our unique Sports Performance Approach to Business™️.

Why Does That Matter?

Because an athlete would never compete on a field they don’t enjoy or think they can win on. And no athlete tries to break down their body so they can no longer compete.

Yet, every day…good, smart, and ambitious entrepreneurs, are showing up for businesses that are difficult to grow, hard to enjoy, and taking up more and more time.

So, with a blend of smart training, focused action, and peak performance coaching…you’ll be a PRO, with a business in the zone, and time freedom on your calendar!


It doesn't matter if you're selling a coaching package or a $20 widget... this program works.

Dawn PrickettOwner, TwiceShearedSheep.com

How Our Coaching Is Structured

Phase 1

Phase 1 kicks off immediately upon enrolling in PRO and is self-paced. We recommend getting through onboarding in 1 week.


You’ll complete our 5 Pillars Assessment™️ so we understand what your business looks like right now and where you want to take it in the next year and beyond.


You’ll use our 90 Day Year Framework to define your focus goal. From there, you’ll establish the key project(s) or initiatives to achieve your goal.


Following our proprietary process, you’ll map out the project plan, so there aren’t any surprises and you can attack your projects with confidence.


Imagine having a one-page map of what your business model ACTUALLY looks like, so you can quickly see gaps, weaknesses, or strengths to double down on! If you’re not confident you know what you should be focused on right now… this session will deliver that confidence.

Phase 2

Phase 2 delivers the support, coaching, & feedback to ensure your activities stay aligned with your goals, your projects, and your business model needs. Phase 2 begins as soon as you complete Phase 1.


Every Monday, our Head Coach, Dave, facilitates this live session. During this call, you’ll define exactly what your focus is for the week, in alignment with your 90-day goal. You’ll talk through the strategic decision-making process, actually make a strategic decision, and then begin executing on that strategy.


Every Wednesday, you’ll jump on a live call with Dave, report progress and get coached on anywhere you’re getting stuck.


Every Friday, you’ll report your KPIs to Dave through our coaching platform. Dave will review, celebrate your wins, and help you evaluate what to focus on next.


Once a month, Todd will facilitate a live coaching session to help you through your biggest mindset and leadership challenges.

Here's How To Get Instant Access Right Now

To get instant access to the ‘PRO Coaching Program’, just fill out the form below. After your purchase is complete, you’ll be given access to our Private Members Area where the entire journey to a high profit, high enjoyment, and high leverage business begins. We’ll see you inside!


Dave, Todd and this programme changed the way I look at business, the way I work in my business and helped me realise the kind of leader I want to be.

Don’t sit on the fence… jump in. You won’t regret it.

Jennifer CairnsFounder Brand Evolution Academy

Here's Everything Waiting For You When You Join 'PRO' Today:

✅ The 10X Clarity Formula – A Simple Set of Frameworks and Training on How to:

– Get crystal clear on your target market, so your marketing resonates and cuts through the noise.

– Simplify your product and service offerings, so you can remove the complexity of your delivery or fulfillment.

– Get laser-focused on your main marketing channels, so you can get maximum return on your activities, and reduce the chaos.

With a business designed around your unique qualities, you’ll be setting yourself for more success, with less stress and worry about others copying you.

(Value: $2,000)

✅ The 10X Leverage Formula – Templates, Frameworks, & Training on How to:

– Create repeatable processes and plays in your business, so anyone can execute the tasks in your business.

– Develop a business-building back-end, so you can finally bring order, organization, and simplicity into how your business runs.

– Cut the amount of time it takes to bring on new hires, and get far more value from them faster!

Without the playbooks to run your business, you’ll never find time freedom, or the mental freedom to work on the things you’re gifted at doing.

(Value: $2,000)

✅ The 10X Momentum Formula – The Routines, Rhythm, and Strategies on How To:

– Establish the NEW way to run your week, so you’re operating like a smart 7-Figure Earner.

– Simplify your priorities & projects, so you can finish quality work faster.

– Build the cadence of a business, so you/your team is running a communication playbook that keeps everyone aligned and you have complete transparency into how everything is working.

With the discipline of the Momentum Formula, you’ll be tapping into the power of consistency meeting impact, which is a powerful combination only ‘PROs’ get to experience. (Welcome to the club.)

(Value: $2,000)

✅ WEEKLY Live Group Clarity, Coaching, and Accountability sessions (2-3 sessions per week) with our Head of Performance Coaching, David Cooper:

– Monday Priority Planning Call, so you can stay on target, get important work done, and stay away from busy unprofitable work,

– Wednesday Support Call, so you always have a dedicated place to get strategic questions answered, or talk through a decision,

– Bi-Weekly Friday Financial Call, so you can build the discipline of a strong profit mind, and close your week with wins. Every Friday you’ll report your KPIs to David through our coaching platform.

The incredible support, from an accomplished Business Performance Coach, like David, is BY FAR what all past ‘PRO’ Alumni love the most.

(Value: $3,000)


✅ BONUS 1 – Monthly Live Mindset & Leadership Calls with Todd Herman

– One simple tweak in your mindset, seasoned advice on a better strategy for you, or a simple shift in the way you execute can have a $10,000/$50,000/$100,000 impact on your business.

(Value: $3,000)

✅ BONUS 2 – The Sports Performance Approach Lesson Series

– Want the prescription to get you, your team, and your business into ‘flow state’ or the zone? Well, this bonus course will give you the 8 Principles, and how to use them as a tool to guide decision-making, get out of a stressed-out cycle, or create perpetual growth in a predictable way.

(Value: $1,350)


✅ Detailed self-assessments so you build YOUR business, not mimicking the playbooks of others (you don’t even know are enjoying their own businesses.)

(Value: $150)

✅ Access to a ‘Transformation-Focused Coaching Platform’ where all the training, coaching, community, and project-based work will happen. No more ‘logging into a course platform’, no more Facebook Groups that suck you into the black hole of social media. The entire system is designed to help you ACHIEVE your goals, NOT learn about how to achieve them or avoid them!

(Value: $600)

Join PRO for the next 90 Days

3 monthly payments of



A one-time payment of



See How 'PRO' Has Transformed So Many Entrepreneurs...

Watch the videos below to hear directly from other business owners what they experienced in just 90 days.

“Before I joined PRO, I was working really, really hard to get my business to the next level. And yesterday, I actually got a yes from an investor of $1.5 million! And this means that I can actually relax and enjoy Christmas with my family and not work every day.”
-Marcus Starkensjӧ

Read About Marcus' Experience Here

“October was my biggest sales month ever! A year ago, the number that I got in October, had been my quarterly goal. I exceeded that in a single month.”
– Dawn Prickett

Read About Dawn's Experience Here

“I now just focus on three things every day. And when I’m done, I have free time where I can go out and I can golf, I go for a walk, I can get my workout back in, I can watch a movie if I want to. I wasn’t doing that two months ago. I was sitting at my desk from 8am till 8pm just grinding and that’s unsustainable.”
– Ted Vickey

Read About Ted's Experience Here

A 10X Your Results Guarantee

This means if you play full out with us, and you don't 10X your investment over the next 90 days, we'll refund you every penny.

We want to remove the risk, but frankly, it's not risky for us. Because we've been in the performance world under the white-hot light on the field of play for over 25 years.

My company has won awards for our ability to get results, and nobody puts guarantees on coaching programs, except us.

So if you weren't sure if this was right for you, I hope that eliminates any hesitation. Because there's nothing to lose and everything to gain.

- Todd Herman


I was struggling to get my business to the next level. I was working seven days a week, 10-12 hours, I was really tired. I was running in new directions all the time. And it I felt like I was going in circles all the time. And it was really, really frustrating.

I started to approach investors and got a yes from an investor of $1.5 million. This wouldn't have happened without the program, because as I said I was working really hard, but I didn't have a clear model. Because of PRO and the coaching from Todd and from Dave, I got clear on it.

Marcus StarkensjӧFounder of Starkensjo.com

“I made more money in the last six weeks than I did in the last six months. Because I just took a whole bunch of action. PRO is such a powerful program with a ton of support.”
– Kaeleya Rayne

Read About Kaeleya's Experience Here

“I secured three new clients ($12,000 in revenue). I’ve also got multiple people that are in my pipeline, that I expect will enroll once I open up my program again. Plus I’ve got two clients who have now involved me in their own multimillion-dollar real estate deals.”
– Shane Melanson

Read About Shane's Experience Here

“I’ve been in Pro for a year now. The business model has changed, the business itself has changed, I have changed. Leading up to this last quarter, I decided to take the leap of faith, when I was asked to be part of a book series. That book, it’s only been out about 12 weeks is already in six countries, 26 bestseller lists across six countries.”
– Jennifer Cairns

Read About Jennifer's Experience Here

“I really needed that check up from the neck up routine. I’ve generated more revenue in the first quarter than I did in the whole of last year.”
– Deb Hann

Read About Deb's Experience Here

“My e-commerce business is in the Scale Up stage. Our revenues have really been increasing, but I was looking for ways to scale without me having to work 24 hours a day. I had a lot of incomplete projects and was really looking for accountability among a small group of like-minded people.”
– Jacquelynne Steves

Read About Jacquelynne's Experience Here

“For the last couple of months, my business was really stagnant. I felt I was right at a point where I had to make decisions and go to the next level. It was good for me to have some help and coaching. PRO gave me more focus and clarity. I now have more clients and better clients.
– Johannes Link

Read About Johannes' Experience Here

I was ready to get out of Ramp Up stage. And this was the perfect solution. It was the accountability. It was the motivation. It was the coaching. It was community, it was everything that I was looking for...
When I don’t know what to do, or when I sort of muck up a little bit, I have support waiting for me to review it, and to question what went wrong, what went right and to pivot to a path that is the best path for me.

Kristina ShandsFounder of KristinaShands.com

“Major wins have been, you know, really more confidence with clients, more competence in mybusiness. I’m clear on what I want my business to look like moving from being a freelancer into running a business. Stepping into that CEO role has been a huge win for me because I always consider myself a freelance writer, and sort of acted that way. And so that’s a huge win!”
– Kristina Shands

Read About Kristina's Experience Here

“I was really stuck and was struggling with trying to transform a one-on-one, hands-on consultancy into online courses and programs. For me, the keys in PRO were supportive accountability, action-taking and not just getting more content to watch/go through.”
– Jennifer Cairns

Read About Jennifer's Experience Here

Frequently Asked Questions

No question is too big or small. Read through some of the most common questions that we get asked below. If there’s something we haven’t covered, please reach out to us via email, so we can help you make the best decision.

What's the difference between PRO and 90 Day Year?

90 Day Year is a training program. PRO is a coaching program.

Training helps to transfer knowledge and expertise into your world.

Coaching helps to enhance knowledge/skills through direct application.

Our 90 Day Year system is a training program, giving you all the component parts to start achieving more, by wasting less time on too many projects, strategies that aren’t meant for your stage of business, and indecision. It’s a multi-award-winning program, and most everyone in our ‘Pro’ program has been through it.

‘PRO’, is a coaching program with far less ‘learning/training’ and more action, accountability, and encouragement. The growth in PRO is more immediate. We help you set weekly priorities based on your business model, your stage of business, and your goals.

Our goal is to help you build a business you love showing up for.

If you are:

  • Up against some sort of barrier or ceiling,
  • Feeling trapped or drained by the business you’ve built,
  • Overworking and the business is not performing at the level you’d like to be, or
  • Unclear about the priorities you should be working on to hit that next level of business growth…

…then PRO is a great option for you. We’ll work with you to clarify your business model, map out your priorities and projects, and keep you accountable to your big, hairy audacious goal.

How familiar do I have to be with the training inside 90 Day Year?

You don’t. While it definitely benefits any person that uses the system, it’s not a focal point of the program.

Is it ok to do PRO before 90 Day Year?

Absolutely! And more than 28% of people in the program didn’t go through 90 Day Year beforehand.

How long is the program?

90 days, although many of our members renew again and again as it proves to be one of the most valuable and game-changing investments made in their business.

When does the coaching program start?

As soon as you enroll! You get instant access to Phase 1 of the program as soon as you enroll in PRO.

What is included in the program?

We recommend completing Phase 1 during the first week of the program. This is self-paced and delivered through our proprietary coaching platform.

In Phase 2, which occurs throughout the 90 days, there are 3 live coaching and accountability sessions on Mondays and Wednesdays with a 90 Day Year Coach. Plus, you’ll get 3 monthly Coaching Calls with me, Todd Herman.

What time are the weekly calls?

The Leadership Coaching Calls with Todd occur on the second Thursday of each month at 4PM London/11AM New York/8AM Los Angeles.

The Monday/Wednesday calls happen twice each day to capture the needs of the very big European contingent, and North American contingent.

Session 1: 2PM London / 9AM New York / 6AM Los Angeles (12AM Sydney)

Session 2: 7PM London / 2ET New York / 11AM Los Angeles (5AM Sydney)

There is no obligation to be on every call. With the way our system is designed, you can also log your activities in the system we’ve prepared, and our head of coaching, Dave, will get back to you in the system.

You can do a combination of asynchronous (participate on your time) and synchronous (participate on the scheduled calls.)

How much personal attention can I get?

This is a group program, with small 30 people or fewer‘ Cohort Groups.’ Personal attention is delivered during accountability calls (twice a week), support calls(once a week), and the community group (open 24 hours/day, and responded to during a 9-5 CST schedule.)

If you feel like you need a lot of personal attention, we’d encourage you to enroll in PRO and add on weekly 1:1 private coaching with Dave, our Head Coach. This option is available during the checkout process below. But if personal attention is because of a need for personal issues, there are far more qualified therapists to help.

What kind of results can I expect?

I encourage you to check out the results business owners in our current and past cohorts have achieved in less than 90 days. You can check out their results here on this page. They achieved those results because they showed up, were coachable, and took action. If you’re fully committed to doing the work, you can achieve great goals with the tools and support we have for you inside this program.

The accountability is related to doing the right 'needle-moving' things for the business, correct?

Accountability is about aligning your actions, decisions, and thinking to A) Getting your business model right, B) Focusing on only the projects that will make that happen, C) Building the skills of.a strong leader and ensuring you don’t slip into old patterns.

What type of strategic help in terms of business model can I get?

We have the framework you pour your business ideas into, which takes care of 80% of the heavy lifting for your strategy. And through the calls and feedback provided in the group, you’ll get coached on refining it. If you’re uncoachable and think your idea is a winner, when it breaks the rules of business models, you’ll lose in this program.

How long is the program?

90 Days. You’ll be building MASSIVE momentum throughout the entire 90 days.

How does auto-renewal in the program work?

Initial enrollment in PRO is for a 3-month commitment to ensure you fully dig into the program and its benefits and reach your initial goals. Auto-renewal is a feature of the program that allows you to seamlessly continue your enrollment in PRO on an ongoing basis.

Should you decide to cancel your enrollment in PRO any time after your initial 3-month period, simply send us an email at care@toddherman.me at least 5-days before your next charge to ensure you aren’t charged for another enrollment period.

How many people are you accepting into this cohort?

While there isn’t a set limit to the total number in this cohort, weekly calls will be designed to include 30 or less people per call.

I have a side-hustle business that's making me money on the side right now, would this be a good program for me?

Most likely, No. We only want people in the program that are committed to building a real business. We’ve found that ‘dabblers’, ‘side-hustlers’, and ‘testers,’ aren’t a good fit, because they haven’t fully committed to the venture yet. And because they haven’t fully committed they’ll ask a lot of questions, take up time on calls, and not execute, because their motivations are to simply make a little bit of money on the side.

We’re here to make tangible wins happen, finish off the project of defining the business model, and executing, period.

Todd’s original business back in 1997 was a side-hustle, for a few months, and he admits that he wouldn’t have been a good fit for this program. Or any, for that matter.

I saw the special discount for your ‘Case Study & Referral’ offer, how does that work?

We’re giving you a $1000 discount from the normal $3000 price, if you join under the ‘Case Study & Referral’ opportunity. There’s nothing special you need to do to qualify for it, so your investment is just $2000.

Put simply though, how our case study and referral offer works is:

During or at the end of the program, if you’ve had a great experience, we’ll ask a few questions to get a testimonial/case study (if you’d like to remain anonymous, that’s fine). 

Or feel free to be generous with someone you know that could be a good fit, and we’ll get you a special link to share information about the program and we’ll gift them the same pricing you received.

Super easy, and a simple way for you to save $1000!

Do you offer any sort of guarantee or refund policy?


If you show up each week, and follow the process we’ve laid out, and STILL don’t get 10X the value of your investment, we’ll give you your money back.

What if I have other questions not answered here?

If you still have questions, click here to send an email to my team. We want you to make the best, most informed decision for you and your business. Go ahead and ask away, so we can help you get the answers you need.

I had this idea that a 6-figure business was the top of the food chain in my industry. Last year, we did a little over $200,000. It was the first year that we ever broke $100,000. This year, after two consecutive quarters in PRO with Dave in my corner, we broke that $200,000 by the end of June. We’re on track to hit half a million this year!

Dawn PrickettFounder of TwiceShearedsheep.com

I made money immediately within the first five days. I paid for the program more than almost twice, simply because I took action.

Kaeleya RayneFounder of KaeleyaRayne.com

Join PRO for the next 90 Days

3 monthly payments of



A one-time payment of